Prince William, his wife Kate Middleton and brother Prince Harry will be official ambassadors to the 2012 London Olympic Games, royal officials said yesterday.
St. James's Palace said that all three will play a leading role in "encouraging and inspiring the British public to rally behind the 900 Olympic and Paralympic athletes" competing for Britain.
They also will use their roles to encourage greater awareness of Olympic and Paralympic values, the palace said. The royals join 27 British Olympians from previous games who were unveiled as 2012 ambassadors by the British Olympic Association earlier this year.
William said he felt honored to have been chosen and that his entire family is looking forward to the games. "London hosting the 2012 Olympic and Paralympic Games will inspire so many people -- particularly the young -- to be the best they can be," he said. "We are hugely looking forward to this incredible sporting competition, but are also looking beyond next summer's Games to the springboard it will provide for future success and excellence."
The young royals will be opening the latest chapter in the monarchy's ties to the games.