The evening was a perfect combination of dance, music and glitter, as superstar Shah Rukh Khan along with Kareena Kapoor and Karan Johar launched the music and introduced the audience to the world of Ra. One, their upcoming sci-fi thriller.

Joining in their celebration was jewellery giant Gitanjali, which unveiled a stunning new jewellery collection inspired by the symbol of Ra. One as part of their association with the film.

While Shah Rukh and Kareena broke into a jig to the foot tapping beats of Chamakchallo and Karan inaugurated the music album, the Badshah of Bolywood's witticisms kept the audience enthralled.

Besides the star cast, what glittered the most was the 9 to 5 daily wear jewellery collection crafted in 925 silver -- pendants for men and women, necklaces, bracelets and cute little mobile charms.

Everyone was awestruck as each piece of the collection had a distinctive blue that adorns the hero of the film as its distinguishing feature, be it blue coloured faceted gemstones and cabochons in pav � setting, or the blue textured and enamelled finishes, and an elegant box to house each beauty. The exquisite jewellery and the melodious music took the event to the next level!