'Once Upon A Time in Mumbaai Again' tagline reads: 'This time it is personal'

A bitchy actress called to say that the tagline of Ekta Kapoor's forthcoming film with Akshay Kumar reads: 'This time it is personal'

Considering that the film is locking horns with the Rohit Shetty directed Shah Rukh Khan starrer, is this her way of saying it loud and clear to get even at the box office?

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