London: An advertisement making light of the trial of South African athlete Oscar Pistorius received by far the most complaints ever in Britain, the advertising watchdog said yesterday.
The advert for Irish betting company Paddy Power appeared during Pistorius’ trial for murder last year and read “money back if he walks” — a pun on the prospect of his release and the fact he is a double amputee.
The sprinter, 28, was jailed for five years by a Pretoria court in October after being convicted of culpable homicide for the killing of his girlfriend Reeva Steenkamp.
Pistorius said he shot Steenkamp through a locked toilet door in the early hours of Valentine’s Day in 2013, believing she was an intruder.
The advertisement appeared in a British newspaper during the trial in March, promoting Paddy Power’s betting offers on whether Pistorius would be found guilty or not.