In today’s day and age, when everything is perfected with the help of digital means and techniques, hand-painted posters manage to exude a timeless, quaint charm — precisely the reason why many recent films returned to using hand-painted posters for publicity and promotions.
To enrapture film buffs with original hand-painted film posters, an exhibition, Century of Cinema — A past with a future, has been organised in the city, which will showcase a range of posters and will serve as a tribute to the 100th year of Hindi cinema.
“This exhibition is an invitation to visit Hindostan, an imaginary country created by Hindi cinema over the last century. From 1931 to 2001, talking cinema (the talkies) slowly crept into and then gradually took over our lives.
The posters and film stills which constitute this exhibition have been selected and arranged to bring this history of cinema’s Hindostan alive once again,” says Narendra Panjwani, the curator of the exhibition.
Panjwani reveals that in addition to 40 posters, 30 film stills will also be part of the exhibition. “The images in the exhibition testify to the amazing variety of genres which together make up Hindi cinema — love stories, social reformist films, action/adventure films, religious mythologicals (like Saraswatichandra), dacoit films, political films and so on. Bombay’s maverick filmmakers made films for every taste, and it is this versatility of their combined output which lifted Hindi cinema to the status of India’s most popular art form — from 1960 onwards…till today,” he avers.
The exhibition comprises posters that have been collected over the last 10 years from scrap dealers at Lamington Road and from private collectors and the job of putting together the show was no mean task.
“It took us three months to put this exhibition together. The whole process was very difficult and exhausting,” he mentions, while pointing out that his personal favourites in the exhibition are posters of Bambai Ki Billi (1960), Bandini (1963), Satyam Shivam Sundaram (1977), Teesri Kasam (1970) and Bandhan (1937).
In addition to the exhibition, the event will also witness live music presentations, panel discussions with leading experts and opinion formers, and screenings of landmark films from the past.
From February 15 to February 24, 10 am to 7 pm
At Galerie Max Mueller, Max Mueller Bhavan, KD Marg, Kala Ghoda.