Well-known designer Sameer Kulavoor has had many cards up his sleeve lately, albeit literally. He is now putting out his indigenous yet idiosyncratic designs as a T-shirt line in collaboration with the international iconic menswear brand Paul Smith. Tracing his strokes in retrospect, Kulavoor admits, “Inspired by the cycling culture of our country, I created The Ghoda Cycle Project in 2010-2011.
My motive was to create global awareness about the beauty of how people use, decorate, personalise, accessorise and modify cycles in India to suit their profession / background, etc. The Project eventually took shape of a poster book and I exhibited the series at the Bicycle Film Festival, Helsinki in summer 2012. I’ve always liked the work of Paul Smith and particularly his efforts to promote cycling and cycling culture in his work.” As fate would have it, it is common knowledge that the 67-year-old knighted designer dreamt of being a cyclist until his ambitions were thwarted due to an accident.
The self-confessed minimalist further relates, “ I sent across a poster-book to the Paul Smith London office when I was there as I thought it resonates with the brand and Sir Paul’s personal taste. They wrote back to me about a possibility of creating a T-shirt collaboration for a worldwide release. I saw it as chance to showcase India’s cycling culture to the world and that’s how it began.” With design getting its due recognition in the recent times, we are glad that apparel is being conceived more as a constructive statement rather than the pop culture paraphernalia that is getting printed by heaps these days.
Kulavoor’s alacrity to variate himself as per the medium is another reason for one to invest in this tee: “I have been working for the last 10 years in the field of graphic art and over these years my work has been used across mediums such as print, motion graphics, television, music videos, publications, websites, exhibits, products, etc.” Looking ahead, he anticipates “Graphic art / illustration / drawing has tremendous potential for use across all kinds of platforms and the possibilities are limitless.” Zeroing down on his forthcoming projects, he lithely evades the query by cheerfully remarking, “I’m working on a few things in the pipeline that cannot be disclosed now. Watch out for announcements!”
At Shop no G 108, ground floor, The Palladium, Lower Parel.