The survey undertaken by a TV network, has found that the technology-obsessed behaviour comes from mothers aged between 18 and 35, dubbed as ‘Millennial moms’.
‘There is no part of their lives that is media free,’ a major newspaper quoted the statement issued by company.
However, questions on whether these mothers use their cell phones during intimate moments to answer a call, reply to a text message, check Facebook or simply take pictures are left unanswered.
“When we saw the results we were wondering the same exact thing,” a spokesperson for the network said in a magazine interview.
“Unfortunately we don’t have any anecdotal data about the how’s or the why’s,” she said.
The survey also revealed that 21percent of moms uses their phones while on the toilet.
Carey Witmer, president of the TV network, explained: “Today’s moms are media omnivores. They are constantly creating new rules about how and when media intermingles with their busy lives.”
Other findings in the survey revealed 81percent of Millennial mums said that they used their smart phones mostly to shop, with an average of 13 apps on their phones, two-thirds say that fewer than half of those apps are for their kids.
While more than eight in ten moms use Facebook, 72 percent said that they were frustrated by “all of the recent Facebook changes to its format and privacy policies.”
Fifty-three percent said they feel Facebook “wastes their time,” and 55 percent of time-starved mums said that they de-friended companies on the social network site, because of ‘too many messages and ads’.
Showing that video streaming is becoming more popular with Millenial moms, 23 percent streamed TV in 2011, compared to 16 percent in 2010 - while 41per cent said they watched live TV in 2011, compared to 55 percent in 2010.
Completed last November and December, the survey looked at a ‘nationally representative sample’ of 1,041 Millenial moms, with children from infants to age 12.
While the scope of this study is fairly limited, the results seem to echo recent findings by cellphones.org that an estimated 15 percent of Americans has interrupted sex to answer a cell phone call.
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