Poonam has even shot an exclusive video for the campaign, which is about gifting colourful undergarments to your best buddies on Holi through online couponing destination Cuponation.in.
"We wanted to grab the attention of the youngsters and add the fun element. I think this is the right opportunity to not only celebrate but even reward your friends," said Sahil Shah, co-founder and managing director of Cuponation.in.
Poonam first came into limelight when she offered to strip before Team India if they won the Cricket World Cup in 2011. She has since been in news for her bold pictures, statements and messages on Twitter, where she often posts provocative photographs of herself.