The 25-year-old actor is also the brand ambassador and will give the denim line a touch of his own personal style which is edgy and experimental.
The new line of denim will include interesting patches, scars, tears and funky accessories. The actor was last seen in 'Ekk Deewana Tha' opposite British beauty Amy Jackson.
He is currently shooting 'Issaq', an Indian adaptation of Shakespeare's Romeo and Juliet, against the backdrop of Varanasi.
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