Priyanka Chopra: Audience demand has improved film content

Bollywood has grown over the years from just being a bank of masala films. Realistic films are being made, actresses are no longer mere eye-candies and roles are performance-oriented. National Award winning actress Priyanka Chopra says it's a result of the demand and supply chain.

Priyanka Chopra
Priyanka Chopra

"I believe wherever there is demand, there will be supply. Our audience now has access to global cinema. We're no longer living in a bubble. Demand has transformed the audience, they are demanding better content because they feel they're educated and can understand various kinds of films," Priyanka told IANS.

"That is why content-driven films are made. The film industry is a mirror of what the audience wants to see," she said on the sidelines of a promotional event for her forthcoming film "Dil Dhadakne Do".

The success of female-oriented films "Piku" and "Tanu Weds Manu Returns" are an example of the changing scene in Hindi cinema.

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