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Pune agency bags Abby gold

The Goa Fest, home to the Abby awards, witn essed some new names and new faces on the stage this year, with city agency Paradigm Plus bagging a coveted gold.

Ashika Sarkar
Busting myths: Ashika Sarkar, director, Paradigm Plus (centre) at the award ceremony

The agency got the award in a category that felicitates exceptional campaign ideas integrated in an Event and Experiential PR. The campaign was applauded for its creative strength, consumer connect, integrated strategy and effectiveness.

The awarded work was done for Mahadhan Mahapower, a leading fertilizer brand in Maharashtra.

‘Proud moment’
Ashika Sarkar, director Paradigm Plus said, “It was the first time Paradigm Plus was working on an Agri brand resulting in fresh and out-of-the-box ideas. Our team spent days in the farms observing farmers and their lives. And that’s exactly where this ‘big idea’ came. We feel proud that we’ve broken the myth most corporate companies believe about Pune-based agencies not being able to deliver at the national level.”

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