Labelling his upcoming film as "Insaaf Ka Tarazu Returns: the Menacing Saga after 34 years", "Darling Don't Cheat" producer-director Rajkumar Hindusthani said he wants to create the same trauma which the earlier film had created after its release.
The poster of the film shows a man dressed in black hood and with a masked face with collage of small stills of group of girls striping, getting threatened by a knife, confined in one room. It also has a menacing tagline, "Nothing thrills men more than the scent of a woman, sight of female skin and the splatter of blood".
The teaser of the film begins with the images of three of the most controversial yet highly praised films in the history of India cinema - "Insaf Ka Tarazu", "Bandit Queen" and "Fire". While "Insaf Ka Tarazu" stirred a controversy for depicting the brutal rape of a 13-year-old girl, the cuss words and nude scenes in Shekhar Kapoor's "Bandit Queen" and lesbian scenes in Deepa Mehta's "Fire" had led to protests during their release.
Hindusthani confirmed that the film is on similar lines of these popular films.
"These films got popularity as the period was different and viewers weren't exposed to that kind of content before. But nowadays content like this is seen in numerous films including the films having big actors and big banners. The audience too is looking forward to such racy content and that's why my film will definitely connect with the masses."
The debut director is planning to give a new shape to their marketing strategies. "We are designing a special contest where the winner will be getting a surprise package which will be extremely exiting for the teenagers and that has never occurred in the Indian film industry."
The film is scheduled to release in October 2015.