The makers of 'Raman Raghav 2.0', which is based on Mumbai's notorious serial killer Raman Raghav, are thrilled to get the support of social networking side Facebook as they plan to launch a special emoticon based on the character.
'Raman Raghav 2.0'
The emoticon, which is a take on Nawazuddin Siddiqui's character from the movie, also appeared with the launch of the trailer, and found huge acceptance.
"We are thrilled with the response to the trailer, and the support from Facebook. We have plans to take this association ahead in the campaign, with few other units, which will enhance the campaign engagement, with our audience," Ranjan Singh of Phantom Films said in a statement.
Under the campaign, two of the film's characters also have their own individual Facebook pages through which they can interact with the fans.
The psychological thriller, presented by Reliance Entertainment and a product of Phantom Films, is set to hit theatres on June 24. The film also stars Vicky Kaushal.
J. Jayalalithaa passes away: Her life in pictures
Photos: Shah Rukh Khan, Deepika Padukone, Alia Bhatt at an awards show
Photos: Big B, Iulia Vantur at Himesh Reshammiya's album launch
Photos: Aamir Khan with 'Dangal' actresses at fashion show
Spotted: Twinkle Khanna, Shriya Saran at an event in Mumbai