Anita Dongre has recently launched Pinkcity - a rare collection of Jadau gold jewellery in association with Pradeep Jethani of Jet Gems, Mumbai. CS tells you more about the collection
Royalty and eleganceu00a0
After making a mark with her clothes, celebrated designer Anita Dongre has taken her signature design aesthetic forward with this exquisite handcrafted jewellery line, Pinkcity. The collection is reminiscent of the elegance, charm and grandeur of the royal Mughal era. The Nayantara and Anshumat collection is a rare edition of gold jewellery designed using highly skilled traditional Rajasthani craftsmanship, Meenakari and Jadau. Each piece is singularly handcrafted from pure gold and set with precious stones in intricate designs. A must-have for every Indian man and woman.u00a0
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All that sparkle
The Pinkcity collection for men and women is accentuated with the sparkle of diamonds and the gleam of gemstones. It has jhumkas, multi strand polki necklaces, bangles and cuffs set in 18k and 22k gold i.e. authentic pieces for a jewellery connoisseur. u00a0The range for men represents an eclectic jewellery collection created by the Indian designer to cater to the sophisticated style sensibilities of the contemporary Indian man. Comprising of intricately designed jadau and jaali work inspired buttons and cufflinks sculpted in 22k gold and adorned with au courant hues – the collection lends a regal aura to a well fitted kurta, sherwani or a classy bandhgala.u00a0
Rajasthan inspired gold Jaali work buttons and cufflinks from the Anshumat Collection
Reviving Rajasthan
On the occasion of the launch of Pinkcity, Anita Dongre said, “Pinkcity is a natural extension of our fashion line, and jewellery forms an integral part of the wedding trousseau. The collection is all about revisiting the traditional crafts of Rajasthan and celebrating it with the vibrancy of current trends. It is perfect for the modern Indian, who whilst being the pallbearerof modernism never compromises on his core values and tradition.” Describes the jewellery line, Anita Dongre says, “I started out designing jaali work gold buttons and cufflinks for men and eventually thought of doing an entire collection for men and women. I am most excited about the men’s buttons and cufflinks, which are available in interchangeable colours and are versatile enough to be worn with a classy jacket or even a traditional bandhgala – a must have for an Indian man.”u00a0
Rajasthan inspired gold Jaali work buttons and cufflinks from the Anshumat Collection
Versatile designs
The jewellery pieces are lightweight and versatile. The classic jewellery pieces are packaged in beautiful pink and gold boxes that are inscribed
with the legend of the Pink Flamingo. The Pinkcity collection is exclusively available at Anita Dongre Bridal Store, High Street Phoenix, Lower Parel, Mumbai. The prices are available on request.
Email: info@anitadongre.comu00a0
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