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Rihanna to launch make-up line

"When you think of make-up, the brand that pops into your mind, for something legit, is MAC. Whatever colour you want, it's like 'Let's go to MAC'," contactmusic.com quoted Rihanna as saying.

Rihanna
Rihanna. Pic/Santa Banta

"I have been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand," she added.

Rihanna's first release with MAC will be a new spin on the company's Ruby Woo red lipstick titled RiRi Woo. The lipstick's release will coincide with the singer's Diamonds World Tour concerts on May 4 and May 5 in New York.

John Demsey of MAC's parent company Estee Lauder insisted Rihanna will be a long-term collaborator with the brand.

"This was not a front. This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation," Demsey said.

"Each one has its own vibe, look, special make-up packaging and flavour. This is really the convergence of pop culture, fast fashion, and iconic style and makeup," he said.

Following the release of RiRi Woo, a second collection will go on sale in the summer, followed by a fall collection and a fourth collection to tie in with the Christmas season.

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