Designer Ritika Bhasin, known for her festive collection, has created a unique range of multi-purpose bridal wear, which has exquisite suits-cum-gowns that can be used again and again.
"In India, women's clothing varies widely and is closely related to culture, region and climate. Traditionally, Indian women go for saris, suits and lehengas. The collection conceptualised by me is extremely traditional yet modern. I have come up with exquisite suits-cum-gowns which can be draped either way," Bhasin told IANS.
"Most of the women today prefer wearing gowns-cum-suits for their cocktail parties. Because of the increased garments prices, people don't want to use them for different occasion like birthday bashes, kirtans or karva chauth in form of suits," she added.
The collection primarily focuses on ethnic wear for occasions like weddings, festivals, anniversaries, birthday parties, baby shower, inauguration parties and other traditional events.
The silhouette varies from suits, saris, lehengas with lot of intricate sequins, beads and gotta-pati work.
"My aim is to make stylish pieces with Indian motifs, finish, texture, details and colours. A lot of velvet, brocade, chiffons, georgette in red, gold, fuschia and coral have been used. These days a lot of voluminous flowy suits, gowns are in vogue with geometric cuts, thus to maintain the essence of femininity, I decided to add glam, glitz and fashion to the collection," she said.
With the collection, the designer targets young girls.
"I have targeted girls in the age group of 25-35 years who don't want to repeat clothes and for them looking beautiful is value for money," Bhasin said.
The collection is available at the designer's store at price on request.