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Rolls-Royce launches Dawn at Rs 6.25 crore

Super luxury British carmaker Rolls-Royce Motor Cars today launched the new version of its convertible Dawn here with an asking price of Rs 6.25 crore (ex-showroom, Mumbai).

Rolls-Royce
The Rolls-Royce symbol "the Spirit of Ecstasy". Photo: AFP

Dawn comes with a 6.6-liter engine and downs the roof in flat 20 seconds while cruising at 50 kmph, and is the quietest convertible car in the world today, said Sven Ritter, Rolls-Royce's Sales Manager for South Asia.

He said the new four-seater Dawn is the first super-luxury convertible in the country and will be launched in Delhi and Chennai soon.

The firm's Asia Pacific Regional Director Paul Harris said Dawn is the pinnacle of luxury and therefore meant for only a select few.

"With the progressive economy, growing appetite for luxury goods and increasing number of successful entrepreneurs, Rolls-Royce has targeted India for future growth," he added.

While refusing to share sales expectation, he said globally the company sold over 4,000 units last year and "with the already strong heritage that the brand has here, we are optimistic about the demand for Dawn. "

He added that the company is not looking at expanding its dealerships here in the near future, which stands at just three now.

It has showrooms in Ahmedabad and Mumbai (Navnit Motors), Hyderabad (Kun Exclusive), New Delhi (Select Cars), and Chandigarh.

Sharad Kachalia, who owns Navnit Motors that has exclusive marketing and sales rights for Rolls-Royce in the country, told PTI that since the company became the authorised dealer in 2005, it has sold over 250 units here.

Refusing to offer any break-up, he said the Ghost, priced at Rs 5 crore, is the largest selling model, followed by the Wraith at Rs 5.5 crore and the Phantom, which is priced at a whopping Rs 8.5 crore.

Kachalia said onroad price of the Dawn will be close to Rs 7.5 crore considering customisation and the 20 per cent road tax, apart from the 183 per cent customs duty.

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