The Eighth-Generation Of 'The Best Car In The World' Will Debut Rolls-Royce's All-New Aluminium Architecture.
Rolls-Royce has announced that the all-new eighth-generation Phantom will make its world debut on July 27, 2017. It will be revealed at the British luxury marque's 'The Great Eight Phantoms' Exhibition in Mayfair, London. The BMW-owned brand will showcase all the previous seven generations of this legendary nameplate at the upcoming event.
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This nameplate saw the light of the day in the year 1925 when Phantom I was launched. Out of all generations of the Phantom, it was the outgoing seventh-gen model that was conceptualised under BMW's ownership. And it rolled off from the Rolls-Royce's new home – bought post the acquisition by BMW – in Goodwood, West Sussex. The production of the Phantom, which was introduced on January 1, 2003, was ceased on December 31, 2016.
Last year, in July, Rolls-Royce revealed the first-ever picture of the upcoming eighth-gen Phantom (check out the picture above). Back then, it had showcased the 2018 Phantom's new aluminium chassis, which will also be used by RR's future models, including its first-ever, much-anticipated SUV, presently codenamed Cullinan. That's all we know about the Phantom VIII so far. That said, Rolls-Royce has allegedly teased the Pantheon grille of the eight-gen model in the teaser video of the upcoming exhibition (check out the picture below).
The seventh-gen Phantom became the harbinger for the then future models from the automaker as it kick started Rolls-Royce's modern era reincarnation. In the same vein, the all-new Phantom will demonstrate the future of RR, including new lightweight aluminium architecture. Stay tuned to CarDekho for more updates on the eighth-gen Phantom.
Check the masterpiece Rolls-Royce recently revealed, which you cannot buy, here: Meet The One-Off Rolls-Royce On This Planet: The Sweptail
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