The National Archives just posted a 16-minute US Navy training film produced in 1966 on proper etiquette in dealing with brunettes, the New York Daily News reported.
It’s part of a stash of 2,700 films and videos received from the Pentagon’s Defense Visual Information Center and opens an entertaining, at times intentionally tongue-in-cheek, look at America in the mid-1960s.
Don’t keep your date waiting, the narrator advises because, “Let’s face it, a good looking girl isn’t going to wait around for anybody.”
The film, which would surely set off a political firestorm today if anything of the sort was produced, sets out the do’s and don’ts of dealing with a woman in four settings: picking her up to go to a restaurant, seeing a movie, attending a small gathering at a private home, and escorting her to a formal affair.
As examples of what not to do, the film shows a young officer showing up late to pick up a woman at her house.
“That will show her you’re a busy, important person!” declares the clearly facetious narrator.
The officer then proceeds to grab the woman by the arm, half-heartedly help her with her coat and open but not close the passenger door to his car as she enters.
The aspiring officers are counseled that the right way to deal with women includes doing the ordering at dinner and always walking on the curb side of a street. And, of course, being punctual.
“Success with brunettes and blondes or anybody is built upon respect. And being a gentleman is about commanding respect. How to succeed with brunettes? Be a gentleman!” the narrator says.