New T-shirt line, SEVA, launched recently by Harish Parekh is dedicated to saving tigers in particular, wildlife and protecting the planet. With cool and quirky images of tigers and other wildlife, these make for great style statements.
What’s awesome is that a part of the profits earned will go towards NGOs working for the cause of saving wildlife and protecting the environment. When Parekh met Phil Davis, author of My Encounter with Tiger, he realised that there were several problems that wild animals faced especially with humans destroying their natural environment. So, he decided to create a new line of T-shirts, which he believes, will appeal to the young and not-so-young.
The NGOs that he is currently collaborating with includes Nature Education by Anurag Kumar, Saving Tigers, Indrajit Sengupta and the Save Our Tigers Campaign. SEVA T-shirts can also be bought on online retail outlets.