Social media is ruling every aspect of our lives. Little wonder then even political parties are taking this route to connect with the public and propagate their views and ideologies. The Shiv Sena is the latest to jump on the bandwagon. Party men have started using Twitter and Facebook to tap new voters and strengthen the bond with their existing vote bank. According to sources, the party will officially announce its social networking cell later this week. The cell, spearheaded by Aditya Thackeray, the president of Yuva Sena, will comprise young Twitteratis and Facebook users.
According to sources close to Thackeray, all the partymen active on Twitter are continuously retweeting the twitter handle @AUThackeray and even sharing the young leader’s posts on Facebook. The tweets include work done by Shiv Sena, Yuva Sena, the Mumbai University Sena Council or any other achievement by the party. A party leader said, “Many Sena enthusiasts are active on social networking sites. We are bringing them together under one umbrella. They will tweet for the party and retweet the Sena’s work and other achievements.”
Another leader close to Thackeray claimed that their leader receives a lot of complaints that are addressed. “Quite often, our achievements are never mentioned in the media. And if they do, they are misconstrued. Our aim is to connect with the public without any bias,” said the leader. According to sources, the party decided to spring into action after the social media usage helped them immensely during the 2012 Brihanmumbai Municipal Corporation (BMC) elections. “We used Facebook during the BMC elections. Adityaji’s posts were constantly shared by the partymen. This helped us directly take our work to the public. Now we have people who will do the same on Twitter,” said the source.