Shah Rukh Khan who is also the owner of IPL franchise Kolkata Knight Riders (KKR), was singed the brand ambassador of Bengal by the Mamata Banerjee-led Trinamool Congress regime last year.
The promotional film features important tourist destinations of Bengal such as Darjeeling, Digha, Kali temple at Dakshineswar and Kalighat, traditional dances of Bengal and the Sunderbans, among others.
The film has used the famous Rabindrasangeet 'Banglar Mati Banglar Jol' in the background with Shah Rukh saying: "There is something special about Bengal".
The promotional film has been directed by national ward winning film maker Anirudhha Roy Choudhury.
Mumbai Roundup: 9 incidents that took place this week
Photos: Ajay Devgn, Parineeti, Tabu at 'Golmaal Again' trailer launch
Photos: Dipika Pallikal Karthik oozes oomph in bikinis and sarees
Photos: Kareena Kapoor Khan's grand birthday bash
Photos: 'Dangal' girls Sanya Malhotra, Fatima Sana Shaikh's dinner outing