Manufacturers claim the wool-blended shirt remains wrinkle-free and resists odour so effectively that it even smells fresh after being worn during rigorous exercise.
"We wanted to create the perfect staple shirt for a modern wardrobe, which is why we have developed the oxford solid blue fabric and a small navy and blue gingham check pattern," the company said on its website.
The US company Wool & Prince claims that people can wear their wool button-down shirts for days on end without them wrinkling, smelling or showing any dirt, 'Gizmodo' reported.
Testers recruited by the company all claim that no matter what they do, the shirts look fresh from the dry cleaner all the time.
The company says wool is six times more durable than cotton plus it naturally fights wrinkles and odours and no chemical finishes are needed.
A video also shows the company's founder Mac Bishop wearing the shirt for 100 days and talking to people on the street, who all respond favourably.
The material for the shirts is woven out of fine wool thread and there's a lot of "Wool Science" about temperature, wicking, thread dynamics and cotton comparison.
Wool&Prince is six days into a Kickstarter and is already collecting for stretch goals because it has exceeded the initial USD 30,000 target.
The shirts are USD 98 each, which might be worth it if there's really no dry cleaning or washing needed for months at a time, the report said.
"We stuck to what everyone wants for the shirt they can wear everyday.
A simple button-down collar, clean cuffs with pleats, and standard back pleats and yoke to ensure great fit," the website said.