The new releases, Shootout At Wadala and Bombay Talkies have fallen short of expectaions given the way last week’s release Aashiqui 2 is still holding strong at the box office.
Trade anaylst Amod Mehra says, “Shootout at Wadala hasn’t taken the kind of start that was expected. On Saturday, it saw a drop from the Friday collection and Sunday was just above the Day One collection. The film has collected around Rs 26 crore over the weekend.
Given the budget of the film (around Rs 40-42 crore), it isn’t a good start, though for a John Abraham-starrer it is good. The film has been more accepted at single screens rather than at multiplexes. Considering the budget of the film, recovery looks difficult as action films don’t do well on weekdays. Though the collection on Monday might be good what happens today onwards we will have to watch.”
Adds Mehra, “Bombay Talkies hasn’t had any kind of opening. Made at a budget of Rs 6 crore and another Rs 6-8 crore in marketing and promotion, it seems a tall order to make a recovery at the box office. But there was a rise in collection over Friday thanks to good word-of-mouth. Also, short film formats don’t work in India. The first time a short film format was tried was in 1957-58 with Musafir which did not do well. So did Dus Kahaaniya, Darna Mana Hai and Darna Zaroori Hai.”
Mehra further adds, “Aashiqui 2 has been holding up well. It is on its way of being called superhit of the year. The music of the film has played a major hand in its success.”
Distributor Rajesh Thadani says, “Shootout at Wadala collected around Rs 8 crore on Friday, Saturday was around Rs 7 crore and Sunday was about Rs 9 crore making it Rs 26 crore. Bombay Talkies isn’t a starter at all. The film should have done around Rs 5 crore at the box office. Also, Aashiqui 2 has been doing good business in its second week as well with 1,500 screens and has collected Rs 9.5 crore.”
Exhibitor Girish Wankhede informs, “Shootout at Wadala didn’t open well but still maintained at least 60 per cent occupancy. For Bombay Talkies its occupancy was around 35 per cent on Friday which grew to 85 per cent on Sunday. Also, the film has a lot of positive word and despite being arthouse, it is luring the youngsters too. Meanwhile, Iron Man 3 and Aashiqui 2 have been doing very well, so when four films are doing well it is a good week for multiplex exhibitors.”
Exhibitor and distributor Akshaye Rathi says, “Shootout at Wadala hasn’t taken a good start but the film is holding up well in the mass circuit. It is a film for the men, by the men and of the men given the content of the film -- abusive language, blood and gore. This is an instant put off for the female audience. The film has collected around Rs 25.75 crore at the box office. Bombay Talkies is a niche film wherein most of the recovery has been done via satellite rights. It celebrates 100 years of Indian cinema and shouldn’t be seen from the economics point of view. Also, the film has released only in national multiplexes and few select single screens in Mumbai.
It collected R 3.75 crore over the weekend. Aashiqui 2 is doing mind blowing business. It is Bhatt camp’s first U-rated film in the last 10 years and it is here to stay. In its second week, the film collected Rs 9.5 crore and in the first week it collected approx Rs 35 crore.”