The Big Bag Theory, an accessories and home d �cor brand lets you carry yourself and your attitude with a bang
In October 2010, Mumbai-based designer Meghna Ogale burst into the indie online shopping scene literally with a bang through her brand The Big Bag Theory.
Recycled Wine Bottle Lamp, Rs 1, 200 onwards
Inspired by the Big Bang Theory, this erstwhile art director who has worked in advertising previously, wanted to enter the business of making and selling bags with a big bang.
"I was inspired by the Big Bang Theory because like the theory that talks about evolution and change, I wanted to change what I was doing and evolve into a designer," explains Meghna Chucking her job in advertising, Meghna plunged into the world of self employment with a range of bags initially and followed it up with canvas totes, magnets, coasters, clocks, hip flasks, laptop and iPad sleeves, wine gift bags and cushion covers with cheeky messages and graphics. Meghna uses stretchable rubber for gadget sleeves and tries to recycle bottles to make wine lamps.
According to the 31-year-old designer, The Big Bag Theory is all about flaunting your attitude through everyday essentials. "There are a lot of people who want to express their attitude and creativity but don't know how to go about it.
Wine themed canvas totes, Rs 350 onwards
I just create accessories and help people express themselves through them," says Meghna. Another obsession of Meghna's, which you will see an ample evidence of on her products, is her fondness for all things related to alcohol.
Whether it is the Daaru Party Tote or an iPAD sleeve that says "I had too much last night!"or a wine bottle masquerading as a lamp, its all about being in high spirits for Meghna.
"It's also as much about food," she adds and points out to her range of canvas totes that talk about cooking with as well as drinking wine.
What makes products under The Big Bag Theory special according to Meghna is the fact that these accessories operate at two levels.
"At an individual level, these products make a sassy statement but they also serve a certain function where you can actually use it and show off your attitude at the same time," says Meghna.
She refers to it as maybe slinging your attitude in the form of a Big Bag Theory bag or carrying a hip flask on you that reeks of hippie chic.
Currently testing markets, The Big Bag Theory is already available in a couple of cities and is open to orders that you might want to place after visiting the page on Facebook.
Where Orange Bicycle (41255242), House No 3353, 5th Cross, 12th A Main, Indiranagar
or Call +91 9833159559
Log on to facebook.com/thebigbagtheory