A new site offering online shoppers a personal shopping experience has been launched by stylist and buyer Elyse Walker, whose clients include Hollywood stars such as Jennifer Garner and Kate Beckinsale.
Shipping internationally, Forwardbyelysewalker.com is a partnership between Walker and the founders of online fashion boutique Revolveclothing.com.
Featuring labels ranging from Opening Ceremony to Alexander McQueen, the site caters to a variety of tastes and budgets, with Walker telling WWD versatility is important.
"Our bread and butter will always be lines like Alexander Wang, ALC and 3.1 Phillip Lim, but we want to mix that with Rochas, Rick Owens and Fendi," she said, adding there are plans to expand the men's offerings as well as shoes and bags.
In terms of the personalized aspect, stylist tips and behind-the-scenes videos are to feature in an accompanying web magazine which will be launched soon.
This follows an increasing trend for editorial-rich websites and stylist collaborations, as demonstrated by online shopping boutique Gilt Groupe. The firm teamed up with fitness publication Women's Health earlier this month, with fitness advice and ab exercises accompanying items for sale that had been handpicked by the magazine's editor-in-chief, while on January 9 Gilt Man debuted a 36-hour flash sale featuring celebrity stylist Brad Goreski's top picks for winter.