When India's first diamond jewellery brand that made it possible for us to walk into the nearest mall today and pick up a stunning sparkler, takes a new step forward, it's only natural that heads turn.
As Gili unveiled its first sub-brand, Gili Signature, diamond jewellery lovers were eager to see what new wonders it would offer.
They were certainly not disappointed, for Gili Signature offers some exquisite designs crafted in 18k gold with diamonds of SI clarity and GH colour.
The beautiful and unassuming Prachi Desai, TV's golden girl and a personification of the modern, young Indian woman, is to be the face of Gili Signature.
With most of its existing ranges now firmly ensconced in the affordable luxury category, we understand that the Signature sub-brand will help Gili reach out to a wider audience pan India, bringing the characteristic quality and finish that Gili is so well known for within their reach. One more commendable first, in Gili's own pioneering style!