The gorgeous actress looked resplendent in a Kashish outfit as she joined Vinay Bhatia, Customer Care Associate and Senior Vice President, Marketing and Loyalty, Shoppers Stop Ltd, to launch the Salwar Kameez and Kurti Fest.
It’s a surprise!
The Salwar Kameez and Kurti Fest will be on from June 19, 2013 to July 9, 2013. During this period, customers will be able to enjoy up to 30 per cent off as well as get surprise gift hampers on their purchases of Salwar Kameez and Kurtis.
Relating with the brand
Speaking on the occasion, Soha Ali Khan said, “I am glad to be at Shoppers Stop for the launch of the Salwar Kameez and Kurti Fest. I am associated with Shoppers Stop by virtue of being the brand ambassador of their exclusive brand Kashish. I believe in endorsements that match my personality. And Kashish is just that! Kashish celebrates traditional Indian styles and offers elegant and ornate occasion wear and accessories for graceful women. This is why I absolutely love Kashish. The collection is so wonderfully stylish with typical Indian flavours. The clothes are glamorous and yet they retain a typical Indian regality that I’m sure women will love to flaunt”.
The perfect icon
Vinay Bhatia, Customer Care Associate and Senior Vice-President, Marketing and Loyalty, Shoppers Stop Ltd, said, “It’s a pleasure to have Soha Ali Khan to promote the Salwar Kameez and Kurti Fest. As the brand ambassador of Kashish, Soha perfectly matches the values and positioning of the brand. Be it through her lineage, her films or her fashion sense, she represents the modern, elegant and glamorous Indian woman and hence is the ideal brand ambassador for Kashish.”