Actress Sonam Kapoor Thursday unveiled the official logo of the first Ciroc Filmfare Style & Glamour Awards, a new event to honour the stars of the entertainment world.
Sonam was accompanied by Filmfare editor Jitesh Pillai and Diageo India marketing and innovations director Bhavesh Somaya.
The first Ciroc Filmfare Glamour & Style Awards will be held Feb 26 at the Taj Lands End here.
Movie stars will be nominated in categories like Most Glamorous Star, Emerging Face of Fashion, Global Icon of the Year, Trendsetter of the Year and so on.
"Thanks to movies, fashion has become more mainstream. Today, stars are becoming brand ambassadors of various fashion portals and are involved in designing pret lines that mirror their personality," Pillai said.
"Karan Johar has launched his own luxe label and the lines between movie and couture cultures are indeed blurring. Keeping all this in perspective, Filmfare has come out with a brand new property that reflects these changes."
Pillai said the awards "will pay tribute not only to the oomph quotient of our stars but also the overall aesthetics of films as well".
"It's our homage to all that's haute in tinsel town," he added.
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