Dubai: A festival of colours with a message of forgiveness was launched her in presence of Bollywood actor Sonu Sood.
Red Fly Events, an event management company, is set to host the celebrations, "Bheege Chunariya", in the UAE for the year on March 17.
Bollywood celebrities such as Hrithik Roshan, Vishal and Shekhar, Badshah, Neeti Mohan, Sood along with DJ Harsh, DJ Buddha, DJ Piere are likely to attend.
The Holi event is expected to be attended by around 26,000 visitors.
"This land has set the bar for tolerance among different communities that reside harmoniously in the region, and the message of this event goes in tandem with the initiative of Year of Giving," Deepak Mirchandani, Owner for RainMaker event said.
"Aligning with this initiative, our event celebrates this year as the Year of 'For-giving', with Holi being an Indian festival that celebrates forgiveness, good fortune and rejuvenation. We are hopeful that residents, expats and tourists alike, will come forward and enjoy this festival with much enthusiasm."