Sports channel Sony Kix on Monday acquired the telecast rights of La Liga, the premier division of the Spanish football league system.
The broadcaster will telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through a three-year deal.
"We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry," Sony Kix business head Prasana Krishnan said.
La Liga kicks-off the 2015 season on August 23. This will be the 85th season of the league. A total of 20 teams will contest the league.