"This is an important and relevant show for all of India and Star India is going all out to make sure that this show reaches out to all Indians even in places with limited or no TV connectivity," said Gayatri Yadav, EVP- Marketing and Communications, STAR India, in a statement.
"The show is about the people of India and it's imperative it reaches every Indian," she added.
The show went on air Sunday on Star Plus as well as Doordarshan. In fact, this is the first ever show to be beamed on a private channel as well as DD simultaneously. The special screening was organised by Star Plus on community TV sets in villages like Bhingara and Kahupatta in Maharashtra; Chepa in Gujarat; Jhunkar in Madhya Pradesh; Tikeri, Lalpur, Sarauta and Maaniram in Uttar Pradesh. Most of these villages have a population of less than 5,000.
The initiative was taken to ensure that the show reaches all over the country as the show caters to the issues of common man. For instance, the first episode talked about female foeticide and its consequences.