Sonakshi Sinha’s debut Song shows newer ways to connect with larger audience and build hype. Here is how!
It’s been a season of debuts for actresses to prove their mettle as singers as well. After Alia Bhatt and Shraddha Kapoor, it was now the turn of Sonakshi Sinha to lead the baton. Her debut album ‘Aaj Mood Ishqholic Hai’ was recently launched and has already crossed over 4 lakh views on Youtube. The song is a peppy hip-hop number, that will make you tap your feet to the groovy beats. The timing of the song couldn’t have been better to hit around the time of holiday and party season in India.
What’s interesting to note is the way the song was introduced and the teaser was launched. The teaser of song was revealed only on UC Browser, which is the India’s most used mobile browser. The teaser was made available 2 days before the song launch and it received over 400,000 authentic views in one day on UC Browser, helping in creating the required initial buzz for the song. This turned out to be a powerful platform to give the initial boost to the song as UC Browser further promoted it via splash screen and SNS posts resulting in over3.87 million users seeing Sonakshi's debut teaser poster on their mobiles, in just one day.
Watch the song here!
The video has been shot against the backdrop of Goa’s sun-kissed beaches and choreographed by Salman Yusuff Khan, of Dance India Dance fame. The song video has Sonakshi enjoying romantic escapades with her partner in Goa.
Sonakshi's debut songis composed by Meet Bros and Kumaar has penned down the lyrics.
Sonakshi' poster appeared on the screens of 3.87 million smartphones in just one day.
T-Series has been providing continuous entertainment to youth through hit music and videos recently, which is quite similar to UC Browser which has been accepted by youth whole-heartedly for providing the best content, entertainment and experience via mobile browser.
Kenny Ye, MD, UCWeb India said, “We are constantly striving to reshape the mobile lifestyle of people worldwide. We are the No. 1 mobile browser in Indiawith exhaustive Bollywood content - including songs, movies, and videos. Sonakshi's debut song is sure to garner maximum eyeballs on UC Browser.”
With the rise of smartphone and mobile internet in the country, UC Browser has been at the forefront of driving mobile internet penetration in the country, proving newer ways for content provider, publishers and production houses to reach out to masses.