Mumbai, India — March 8, 2016 –CA Media Digital (India) Pvt. Ltd today appointed Vivek Jain, former Vice President, Digital Media Products at Reliance Jio, as Chief Executive Officer. CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR, and other investors. Jain will report to the board of directors of CA Media Digital.
The appointment of Jain, positions CA Media Digital to continue to execute on its vision to provide both brands and consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau. Fluence, CA Media Digital's first and principal venture, is India's leading digital influencer network with the exclusive digital rights of over thirty leading Indian celebrities including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh. CA Media Digital has also recently introduced Wakau, a first of its kind celebrity video blogging app.
An experienced executive with a proven success record, Vivek has helped large corporations and startups define, build and successfully launch a number of new, creative and cutting edge digital products. Passionate about merging consumer experiences with technology and media, Jain is a strong leader who has managed a number of products throughout their life cycles.
He joins CA Media Digital after serving in a leadership position at Reliance Jio, a role that brought him back to India after being in the USA for 12 years, where he worked for Amazon, Google, and Motorola and other companies. Along with managing CA Media Digital's existing products Fluence and Wakau, Jain will expand the CA Media Digital portfolio through other incubation efforts. Jain has an MBA from The University of Texas at Austin and a Masters in Electrical & Computer Engineering from Illinois Institute of Technology. "CA Media Digital, has in a short time, made great strides to be at the forefront of the digital entertainment curve. With Fluence and Wakau we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further growing the existing business and establishing new ventures," said Vivek Jain.
About CA Media Digital (India) Pvt. Ltd:
CA Media Digital (India) Pvt. Ltd, an operating business of CA Media LP, owned by The Chernin Group, KKR and other investors, is India's only organization that manages the exclusive digital rights of India's top talents in the fields of film, sports, entertainment, and music. CA Media Digital's first venture, Fluence, is India's leading celebrity digital network which connects India's biggest celebrities including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra, and Ranveer Singh with their fans and brands through their digital presence across different platforms. Fluence seeks sponsorship and other commercial opportunities for its clients. CA Media Digital has also introduced a first of its kind, celebrity video blogging app, Wakau, which is the ultimate hotspot to catch original, candid 'direct dil se' videos of celebrities across genres.
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