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Home > Sports News > Cricket News > Article > Star CEO on IPL media rights Get everything or lose it was the idea

Star CEO on IPL media rights: Get everything or lose it was the idea

Updated on: 05 September,2017 05:40 PM IST  |  New Delhi
PTI |

Star India CEO Uday Shankar yesterday that the Indian Premier League's media rights auction was a case of "getting everything or losing everything" for the company, which paid a eye-popping R16,347.50 crore in a landmark deal

Star CEO on IPL media rights: Get everything or lose it was the idea

Star India CEO Uday Shankar
Star India CEO Uday Shankar


Star India CEO Uday Shankar yesterday that the Indian Premier League's media rights auction was a case of "getting everything or losing everything" for the company, which paid a eye-popping Rs 16,347.50 crore in a landmark deal.


Asked if it was a technical battle where Star outbid Sony despite being nearly R4850 crore short in India (TV) broadcast bid, Shankar tried to put things in perspective.


"It might sound technical but I think BCCI created a brilliant strategy to maximise its value. Our strategy was very simple. We felt we are the only bidders, who have a presence in TV broadcasting and also robust presence on digital platform (via HotStar). We have a good distribution of Star Channels internationally," Shankar said.

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