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Storm in a C cup

Updated on: 12 December,2009 07:17 AM IST |
A Correspondent |

A really skimpy history of the bra

Storm in a C cup

A really skimpy history of the bra

The show was choreographed by Farah Khan while Akshay Kumar with wife Twinkle, Katrina Kaif, Anil and Sonam Kapoor, Karan Johar, Riteish Deshmukh and Ameesha Patel lent support.

In fact, from time immemorial, women have tried different ways to support their breasts including iron rods and whale bones. These gave way to the more comfortable corset in early 17th century.
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The aim of the early contraptions was to flatten and hide the breasts, but in the 1930s, they finally got recognition with Hollywood beauties confidently displaying their assets.

Something To Bra-G About: The bra has evolved over the years from the corset (top) in the early 17th century to the Wonderbra (right), conical bra worn by Madonna on her Blonde Ambition tour in 1990 and the designer ones showcased at a lingerie fashion show this week.

From one size fits all, to alphabetical cup sizes, the bra evolved over the next few decades.

In 1961, a Canadian company named Wonderbra introduced the best-selling plunge push-up bra, which has remained almost unchanged in style till today.

Bouncing back

Bras took a beating in the 1960s, when American feminists calling for change, made bras their symbol of female oppression.

But they bounced back soon and in 1990, when Madonna wore the conical bra on her Blonde Ambition tour, she instantly made every woman want one. As the fashion show proved, bras continue to evolve.

1912
The year the word 'brassiere' was incorporated into the Oxford English Dictionary

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