Storm the Norm is an insightful collection of 20 inspiring contemporary stories that pay tribute to Indian businesses and brands that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.
The stories in this book belong to leading businesses and the people that run them.
It features an exciting mix of categories, from food and beverages to personal care, automobiles, financial services, entertainment, travel and media.
Legacy brands, challenger brands and entrepreneur brands make for insightful success stories that went beyond the obvious and the ordinary.
Storm the Norm, Anusha Motwani, Rupa Publications. Rs 500. Available at all leading bookstores.