Style the wag

Online pet fashion boutique Urban Brat promises to transform your pets into style icons courtesy their range of funky T-shirts, leather jackets, collars and other accessories

If you swear by designer wear for yourself, then can your beloved pet be far behind? While there are shops across the city to shop for pet apparel and accessories, the imported products are often too costly for comfort.

T-shirt for dogs

Being a dog lover journalist Apeksha Harihar often had a hard time styling her dogs without spending a bomb. In a bid to bridge the gap in the market Harihar started Urban Brat in December last year. It's USP is that it offers a range of accessible pet products.

Dog blanket

Her love for dogs had led her to start a dog lifestyle magazine Where's My Bone? in January last year and it influenced her decision to venture into e-commerce.

"Pet owners obsess about dressing them up, especially for events including birthday parties. Unfortunately, there are limited designer wear options for the masses. No wonder we got a terrific response, several products were sold out," adds Harihar.

Leather collar

The bulk of their products are designed for dogs but they will stock products for other pets as well soon. On offer are shirts, leather jackets, blankets, collars, T-shirts with cute messages and charms for dogs. They also stock gourmet cookies and vegetarian muffins for dogsĀ  that are prepared as per dietary restrictions. Most of their products are made by in-house designers.

If you have queries related to pets or seek fashion tips, you can also post them on the Urban Brat blog and Harihar will offer you solutions. A bonus for online shoppers are the loyalty points you stand to win which entitle you to treat bags and other goodies. This apart, delivery is free across the country.

Email: / sales@urbanbrat.comblog
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Price range: Rs 179 to Rs 1,200

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