"Excited!! My new endorsement Besharam site landing page is up www.imbesharam.com(sic)," Sunny tweeted.
The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.
The 31-year-old is presently in India to promote her first Bollywood film "Jism 2", released Aug 3. The movie is a sequel of 2003 film "Jism" and also stars Randeep Hooda and Arunoday Singh.
Spotted: Virat Kohli, Anushka Sharma and other celebs at Mumbai airport
Photos: Salman Khan's 'special friend' Iulia Vantur at a song launch
Photos: Hrithik Roshan, Anushka Sharma, other celebs dazzle at event
In Pictures: Sex scandals involving Indian politicians
Photos: Abhishek Bachchan and Farah Khan at Boman Irani's birthday bash