"Excited!! My new endorsement Besharam site landing page is up www.imbesharam.com(sic)," Sunny tweeted.
The Webstore will carry a wide range of products - from software adult toys, adult games, adult products, energy products, bachelor and bachelorette party products to apparel and accessories for gay and lesbian audience.
The 31-year-old is presently in India to promote her first Bollywood film "Jism 2", released Aug 3. The movie is a sequel of 2003 film "Jism" and also stars Randeep Hooda and Arunoday Singh.
Mumbai Roundup: 9 incidents that took place this week
Photos: Ajay Devgn, Parineeti, Tabu at 'Golmaal Again' trailer launch
Photos: Dipika Pallikal Karthik oozes oomph in bikinis and sarees
Photos: Kareena Kapoor Khan's grand birthday bash
Photos: 'Dangal' girls Sanya Malhotra, Fatima Sana Shaikh's dinner outing