"Master blaster Sachin Tendulkar has taken a stand to bat for a noble cause discrimination against women. He has collaborated with director-actor Farhan Akhtar to recite a special poem in Marathi for MARD to create awareness among men to respect women and promote gender equality," MARD said in a statement.
"Given Sachin's heroic stature in the nation, his involvement in the campaign will inspire many more to join the noble cause."
The poem has been penned by veteran lyricist and poet Javed Akhtar. Originally penned in Hindi, the lyrics have been translated in different languages like Telugu, Tamil, Punjabi and Marathi.
The Telugu version has been recited by Tollywood star Mahesh Babu.
Tendulkar will be reciting the Marathi version of the poem which has been translated by Jitendra Joshi and will be out soon.