The art of story-tiling
How and why did your father decided to start Velha Goa, with the focus on Azulejo?
My dad, Ivo Da Costa loved to travel; one of the first countries he visited was Portugal. While on vacation he saw its churches and he noticed that they were filled with this art, which was called Azulejo. We had cousins in Portugal as my grandparents were born there. A Growing interest in this art made my dad take advice from our cousins and decided to set up Velha Goa (velha is old in Portuguese), hence the term old Goa. He imported all raw material required and also machinery like kilns from Portugal and began on a small scale.
What were some of the challenges you faced while taking over the reins to ensure this art lives on?
Due to the unexpected death of my father, it was very difficult for me to have the courage to take over Velha Goa. Being just 17 at the time when he passed away, I had my studies also to work on, but with my mother, Bina Da Costa’s encouragement, I began to study the art, slowly, and how things worked. There were a lot of difficulties, which I faced at the beginning, outsourcing was one of the most challenging tasks, as I did not know how to speak Portuguese, and have been there just once. Art is not something that you can pick up just overnight; I’m still in the process of learning it.
How have your artisans been able to adapt the Azulejo style of art? Also, did you have to Indian-ise or Goan-ise the designs to suit local tastes?
From the beginning, our artisans were trained by Portuguese artisans who specialised in Azulejo. These artisans now are still with us and have improved tremendously. We have introduced a collection of the famous Goan cartoonist Mario Miranda and also introduced various Spanish, Dutch and Turkish designs as well.
How do you replicate a particular Azulejo, from start to finish — time, fixing of the design, colours etc?
Being hand painted, to replicate a particular Azulejo is very difficult because of the detail involved. For certain patterns we have made stencils which make the work a bit easier but a single tile with a certain pattern can have around 4-5 different stencils with different shades, mixing of colours is a burdensome task to get right and requires a lot of trials and trying. Time is vital and one of the major lessons I have learnt is that haste always makes waste.
What has been some of your most difficult projects till date?
I have just taken over Velha Goa; it’s been just less than a year. I have taken up a chapel here — it’s under renovation and is situated in Curtorim in Goa. It consists of about 4,000 tiles. Being my first major project, I it will be a very tough job at hand.
At: 4/191, Rua De Ourem, near People’s High School, Mala, Fontainhas, Panjim, Goa
Note: No shipping involved, as the objects are fragile items and Velha Goa prefers to not take such risks
About Azulejo art
The Merriam Webster refers to it as “a glazed usually blue ceramic tile originally of Portugal and Spain” with its earliest written reference dating to 1880. The Arabs first used it in Spain in the 14th century during the Moorish occupation. Azulejos were used in Islamic architecture for facing walls and paving floors. Early designs were geometric and 5-6 inches. (13-15 cm) per square. In the 15th-16th centuries, Portugal imported these tiles from Spain for use in religious and private buildings.
The Portuguese exported them in the 17th century to the Azores, Madeira, and Brazil (as well as its colonies, including Goa), and the Spaniards introduced them to their American colonies.