This week too, it was a clear case of – too many cooks spoil the broth! While as many as six Hindi films released last weekend, except for 1920 - The Evil returns, none of them managed to make any impact at the box office.
Luv Shuv Tey Chicken Khurana managed to collect `4.5 crore (Friday - 1.3, Saturday - 1.5 and Sunday - 1.7) in its first weekend. The rest of the films - Sons of Ram, Ata Pata Lapaata, Le Gaya Saddam and Future To Bright Hai Ji - all failed miserably at the box office.
The positive part of last weekend was that in spite of the pre-Diwali period, Vikram Bhatt’s 1920 - The Evil returns managed to collect around 12.27 (Friday - 4.5, Saturday - 3.87 and Sunday - 4.34) crore in its opening weekend. The collections are quite noteworthy given that the film had no stars to boast of along with a new director and the film released in the pre-Diwali period.
Apart from these last weeks’ releases, Chakravyuh managed to collect `14. 5 crore in its first week and second weekend while Ajab Gazabb Love managed to rake in only `7.2 crore and Rush was only `3.2 crore in its initial 10 days. Meanwhile Student of the year is now posted pretty at `65 crore till Sunday night
Trade analyst Amod Mehra says, “All the films have been very disappointing, except 1920 which is a surprise hit in spite of a dull period. The film has got a bumper opening.” On the other hand, Atul Mohan, trade guru adds, “I think only brand Vikram Bhatt worked and nothing else. Another film worth mentioning is Skyfall. Strangely, Luv Shuv Tey Chiken Khurana did not result in any numbers.”
(Figures courtesy – Box Office India)