Social media has changed celebrations a lot. It is because of social media that we know about the birthdays of significant people, anniversaries and dates of important events. Among other things, it is a conduit for emotions, through which messages, often positive, are disseminated. Commemorative dates are popular for this.

Mother’s Day — which turns 100 this year — is one of these dates. Granted that Mother’s Day is marked on different dates in various parts of the world, but its biggest celebration is on the second Sunday in May, officially set in stone by US President Woodrow Wilson in 1914.

It is an occasion that attracts its share of pink hearts, chocolate boxes and bunches of roses and even the occasional sunset picture with a superimposed quotation. But the overriding sentiment is one of a love which — possibly because it is the first love in our lives — is seen as the purest and most enduring.

Due to social media, Mother’s Day is a term that is familiar to virtually everyone, although the concept is relatively new to our shores. While it may seem to some that this unfamiliarity causes a certain dilution of the day’s meaning, overall it appears that the idea of honouring one’s mother on a special day has taken root. Hopefully, it will bear sweet fruit.

Mother’s Day innovator Anna Jarvis was apparently horrified at its commercialisation and tried her best to stop it, but as in most other spheres, Mammon trumps all and it is unlikely that the cakes and the cards will ever stop.

Love thy mother
Along with these, however, the emotion also endures. And for this, we should thank social media for its relentless reminders that mothers are important, mothers are beautiful and mothers should be honoured.

Those who already revere their mothers need no reminding.

But for those too busy to think of their first, perhaps forgotten, love we hope this message sinks in.