The year is proving to be a great one for Mahesh Notandass. The jewellery brand has recently bagged the GJF's National jewellery Award 2012 for the Best Diamond jewellery of the year -- Bridal, and is now gearing up for more accolades in the New Year.

Who: Brand ambassadors Riddhima and Neetu Kapoor
What: Flaunting the Mahesh Notandass jewellery pieces

"This year is special," says Mahesh Jagwani, owner, Mahesh Notandass. He quickly adds, "2012 has started in a fantastic way with us winning the prestigious award. It gives us another challenge to further raise the bar and work harder.

Considering high gold and diamond prices, we are introducing options for multipurpose jewellery and detachable stones which can be used in a variety of styles, thus creating different looks from fewer pieces." The brand is all set to bring forth a fusion of classic and modern art jewellery. Known for its creations ranging from original, international-style diamond jewellery to exquisite traditional gold sets with intricate work, Mahesh Notandass is a name that you can bank on.

What's hot this season
The brand has unveiled their latest 2012 collection for all aficionados of gold and diamond jewellery across India. Set in white gold, pearls and various diamond collections are designed keeping in mind the traditional craftsmanship, but with modern elements. On the whole, these collections spell sophistication -- something that's synonymous with the brand. Every jewellery piece created by Mahesh Notandass is a visual treat with intricate detailing. Their collection features striking statement pieces including pendant necklaces, rings and earrings with square cut diamonds, pearls and rubies etc. The glamorous diamond jewellery can make even a drab dress look fab.

Gold rush
The ever-increasing gold prices have caused Mahesh Notandass to introduce lighter, multipurpose jewellery and detachable stones, thus understanding the need of consumers and providing more options to choose from their budget. There is a rise in demand for lightweight jewellery, especially from consumers in the age group of 16 to 25, that looks at jewellery as an accessory and not as an investment. Responding to the younger generation's preferences, the brand has created lightweight jewellery with contemporary designs. You can check out the latest collection at Mahesh Notandass -- Bandra and Andheri outlets.