Raghavendra Rathore, who belongs to the erstwhile royal family of Jodhpur, is famous for promoting Indian heritage in the men’s fashion scene, by adding a dash of Western to traditional wear. Expanding his vision to the segment of customisation, the designer has launched a collection of shirts, which can be worn anywhere for any occasion. They can be made fine yet understated with a hint of colour and embellishment, creating a slight variation in the classic men’s fashion sense space.
“Expected to revolutionise the world of customisation, the line of shirts is designed for the connoisseurs having a taste for fine things. These shirts defy the rational of mass market clothing by bringing together heritage techniques, through superbly styled custom made shirts,” says Rathore.
The best cottons that are practical for the Indian weather have been used to create this shirt, including the Giza cotton. They start at Rs 25,000 and the Rathore Shirt will offer its customer all the choices in fit, style, fabric, colour, pattern, collar and cuff style.
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