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Sansui, the key player in consumer appliances, has announced the launch of its revolutionary Brush Connect LCD TV range by the Bollywood style icon Saif Ali Khan at the sidelines of the ongoing Indian Bridal Fashion Week. This give the style conscious consumer base a product range well known for its cutting edge combination of style and substance.

Vivek Kumar, CEO Aamby Valley City and Hotel Sahara Star
Vivek Kumar, CEO Aamby Valley City and Hotel Sahara Star

Anirudh Dhoot, director, said at the launch, “We are happy and proud to be associated with the Indian Bridal Fashion Week as its technology partner. This partnership provides Sansui with the right platform to launch its Brush Connect LCD range and gels pertinently with Sansui’s brand image and its current positioning.”

Saif Ali Khan with Anirudh Dhoot, director and Arun Pal, chief marketing officer, Sansui during the launch of the New Brush Connect range
Saif Ali Khan with Anirudh Dhoot, director and Arun Pal, chief marketing officer, Sansui during the launch of the New Brush Connect range

Boasting of a stunning grey colour Brush finish Bezel, it features groundbreaking innovations like Direct Digital Signal Reception and Dual-Core Processors. The product also features a fully integrated Digital TV platform which offsets 4,000 billion display colours powered by a 14 Bit Processor, Strata Certified Audio, Faroudja Audio and video optimised for finest quality audio and video playback and a 10 Band Graphic Equaliser. Other features like Easy Connect for enhanced HDMI CEC connectivity and Over the Air Software Upgrades keeps the fully integrated digital TV always updated with latest softwares.

Saif Ali Khan with the dancers and the TV
Saif Ali Khan with the dancers and the TV

“Sansui always believes in providing the latest in technological innovations with its added value for money proposition and hence has brought out the Brush Connect LCD range. With the world slowly but steadily waking up to intelligent feature enabled Digital LCD TV’s, we found it pertinent to introduce this latest innovation which will in the long run help in creating a different niche for our products,” says Arun Pal, chief marketing officer, Sansui.

Sonakshi Sinha with Jyotsna Tiwari
Sonakshi Sinha with Jyotsna Tiwari

Saif Ali Khan, the brand ambassador of Sansui also commented, “The new range of LCDs as launched today demonstrates the same level of technical brilliance and product ingenuity for which this stalwart of the TV market is known for.” The third season of Aamby Valley India Bridal Fashion Week 2012 also saw the most luxurious collections on the ramp. Opening the show for Jyotsna Tiwari’s Mystical Collection was Ankita Shorey, Miss India 2011 and the face of the Aamby Valley Bridal Fashion Week 2012; in a white net and silk layered one- shoulder gown with gold zari work.

Jiah Khan
Jiah Khan

Jyotsna’s collection truly showcased her expertise in presenting opulent bridal gowns and glamorous evening wear. Blending seamlessly her traditional ideas with contemporary styling, her collection was a breathtaking line of beautiful bridal ensembles.

The ethnic section saw structured sari drapes in shaded rani pink, followed by the red lace and net panelled choli and embroidered net dupatta. Bringing in a touch of excitement were the velvet bolero cholis, which covered the black net sequined saris or the shimmering saffron georgette version. The final pink and red section had tiered net lehengas with the net choli kurtas, while lace blouses were teamed with metres of net for swirling lehengas.

Her show saw Sonakshi Sinha in a fabulous Jyotsna Tiwari shocking pink floral embroidered silk lehenga and choli set with net dupatta, as she glided down the ramp to end the show in elegant splendour. The gorgeous jewellery by Amar Ghana Singh also added to the dazzle of the creations and gave the collection that bridal look that made all the difference to the show. 

This annual event which brings the very best of national and international talent to the fore, Sansui provides technological logistics and attracts India’s top designers, couture lovers, international designers, Page 3 celebrities, socialites and film stars alike.

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