The city’s traffic police will be conducting a fortnight-long traffic awareness programme from January 1 to 15, to sensitise motorists about safety while riding or driving on the roads. This time around, the authorities have decided to use upcoming Marathi movie titled ‘Hou De Jarasa Ushir’ (A delay won’t matter much) to drive the point home.
During the 15-day drive, the traffic police will be focusing on spreading traffic awareness through posters and by distributing greeting cards, New Year calendars and screening short traffic-related documentaries in schools, colleges and multiplexes.
“Specific focus will be placed on issues like speeding and rash driving, use of helmets and seatbelts while commuting. Also, messages will be sent out to discourage the use of mobile phones while driving. The upcoming Marathi movie ‘Hou De Jarasa Ushir’ will be used to send out a strong message to the masses,” said DCP (Traffic) Vishwas Pandhare.
He added that with help from college students and other volunteers, commuters would be sensitised to traffic discipline and safe practices while driving.
“We have made greeting cards, calendars and leaflets on the theme of traffic safety, which will be distributed at various traffic junctions on the first day of the drive,” Pandhare said.
Apart from the awareness programme, the several unclaimed vehicles lying on the footpaths in the city will be handed over to the concerned police station to make space for pedestrians.
“Veteran cartoonist Mangesh Tendulkar has extended support by preparing pamphlets, booklets and greeting cards carrying various messages deterring drink driving and advocating safe driving,” Pandhare said.
The traffic branch will also be conducting a survey of traffic signals, broken traffic signage boards, zebra crossings and damaged footpaths.