Coe, twice 1,500 metres Olympic champion, insists he is a fan of social media but believes they can affect an athlete’s focus at the most important moment of their career.
The London 2012 chairman believes the more an athlete tweets, the less their medal chances.
Photos: Shraddha Kapoor, Kim Sharma at 'Haseena Parkar' screening
Mumbai to Goa train: First look at the glass-top Vistadome coach
Shuttler Ashwini Ponnappa keeps it short and sexy on social media
Photos: Narendra Modi, others at Marshal Arjan Singh's funeral
Photos: Sussanne Khan and Nimrat Kaur spotted at a spa in Juhu