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Twitter sees new record during Euro 2012 final

Spain's victory in the Euro 2012 football final sparked a new sports-related record for tweets per second, Twitter said.

Sunday's final match resulted in 16.5 million tweets from fans around the world and total global traffic on the platform peaked at 15,358 tweets per second during the fourth goal, a new sports-related record on the micro bloggin site.

The surge in tweets came just weeks before the Olympic Games in London are expected to spur more record-setting activity on social networking sites from tweets to postings of photos and other material.

Twitter said it registered a total of 16.5 million tweets worldwide during the soccer match yesterday in Kiev, where Spain defeated Italy 4-0. It said total global traffic on its platform peaked at 15,358 tweets per second as Spain made its fourth goal, a new record for a sporting event.


Spanish supporters celebrate their team's victory in the final of the Euro 2012. Pic/AFP

Twitter's Andrew Fitzgerald said the company's data charts showed how people followed the tournament on a moment-by-moment basis.

"You can see how often all of the teams were mentioned throughout the tournament and look at how mentions compare for competitors for each match," he said.

"These different perspectives should give you a strong sense of how people reacted during the matches on Twitter. Look, for example, at the big spikes in tweets that tend to occur during goals."

As fans increasingly use social media to connect during major sports competitions, new "tweet per second" records are constantly being set.

Twitter registered a peak of 12,233 tweets per second during the final three minutes of the Super Bowl in February. An earlier record was set during the final match of the 2011 Women's World Cup, a match in Germany that saw 7,196 tweets per second, including 13 from President Barack Obama.

In that game, Japan's team defeated the US on penalty kicks following a 2-2 draw.

Among those who tweeted yesterday was Pele, the retired Brazilian star. He congratulated Spain and said he was looking forward to the 2014 World Cup in Brazil.
 

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