Putting a fun element to her ministry profile, Textile Minister Smriti Irani, started a new campaign on Twitter and Twitterati made sure that their 'Indianness' was there to see
Putting a fun element to her ministry profile, Textile Minister Smriti Irani, on Monday started a new campaign on Twitter urging people to put up their photos of wearing handloom.
The campaign was to support Indian textiles and craftsmanship.
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Soon #IWearHandloom trended over the social networking site politicians like Maharashtra Chief Minister Devendra Fadnavis, Piyush Goyal, Kiren Rijiju among others tweeting their photos.
Twitterverse sure had fun flaunting their 'Indianness' all over the social media.
This Twitter campaign definitely brought smile back on the minister's face who is most of the time courting controversies on social networking site.
I support Indian weavers, here's my #IWearHandloom look - Handwoven Silk from Bihar. Share your look & tag 5 people pic.twitter.com/1NOuueJ0mS
— Smriti Z Irani (@smritiirani) August 1, 2016
Glad to receive support from @SushmaSwaraj Ji and @MinistryWCD for #IWearHandloom pic.twitter.com/QAG9jyo3bJ
— Smriti Z Irani (@smritiirani) August 1, 2016
Fadnavis lauded the initiative saying it was a nice initiative by Textile Minister Smriti Irani. Here's how others participated in the trend.
#IWearHandloom - A nice initiative by .@TexMinIndia to spread the importance of textile & handloom sector! pic.twitter.com/LlI4DKwrqV
— Devendra Fadnavis (@Dev_Fadnavis) August 1, 2016
I support Indian https://t.co/dqrSD4taCu's my #IWearHandloom look-Warli Design from Mah Tribal Craft @smritiirani pic.twitter.com/wzYS94EE7H
— AMRUTA FADNAVIS (@fadnavis_amruta) August 1, 2016
Here's my #IWearHandloom look. Great initiative to support our weavers. Thanks @smritiirani for this. pic.twitter.com/CbZTa3LkDt
— Kunal Kapur (@ChefKunalKapur) August 1, 2016
#IWearHandloom - a great initiative by @TexMinIndia to support Indian handloom sector @smritiirani pic.twitter.com/iumQkBE8zp
— Piyush Goyal (@PiyushGoyal) August 1, 2016
#IWearHandloom. Not only worn them all my life but love to enhance weavers' livelihoods by helping create new saris. pic.twitter.com/kp8wxUNgG6
— Jaya Jaitly (@Jayajaitly) August 1, 2016
Do #IWearHandloom ? Of course I do! If you do, do post a pic! A great excuse for a little vanity pic.twitter.com/EojmSsZvtm
— Varsha Joshi (@suraiya95) August 1, 2016
In the family. #IWearHandloom My granddaughter too! pic.twitter.com/pK4beSUQHd
— Nirupama Rao (@NMenonRao) August 1, 2016
Khadi is my favourite fabric - very comfortable and supports local handloom weavers. #IWearHandloom pic.twitter.com/dJOnXzLAA5
— Jayant Sinha (@jayantsinha) August 1, 2016
#IwearHandloom as any handwoven & handspun Khadi or handloom fabrics made out of cotton, silk or woolen are the best pic.twitter.com/pbYEz56XcE
— Kiren Rijiju (@KirenRijiju) August 1, 2016
And it went viral too...
Coach and former Captain of Indian Women Basketball Team tweeted her picture
#IWearHandloom in support of khadi and handloom @smritiirani @PratimaSinghBB @prashanti14 @AkankshaSingh4 #khadi pic.twitter.com/YdGI8iyGR4
— Divya Singh (@Divyasingh04) August 1, 2016
#IWearHandloom yes I do! pic.twitter.com/ahbVsSian2
— misskaul (@misskaul) August 1, 2016
#IWearHandloom bcoz I love Indian tradition.... and the comfort of wearing. pic.twitter.com/VPVIaM9Rjm
— Oxomiya Jiyori (@SouleFacts) August 1, 2016
#IWearHandloom - let's support this cause pic.twitter.com/wJPGc31H5Q
— Vikas Pandey (@MODIfiedVikas) August 1, 2016
#IWearHandloom everyday! It's a matter of pride wear a piece of our tradition that is so adaptable to everyday life! pic.twitter.com/To6GkFcS7i
— Jaina Desai (@jainajgd) August 1, 2016
I support Indian weavers, here's my #IWearHandloom look - This one was gifted by a friend, from Kolkata. pic.twitter.com/BhK45H2fjF
— ruchi kokcha (@ruchikokcha) August 1, 2016
Flashback
Here's a 1958 picture of handloom week in New Delhi
1958 :: Handloom Week In Delhi #IWearHandloom pic.twitter.com/YbzoXuB2sx
— indianhistorypics (@IndiaHistorypic) August 1, 2016
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